BUILD IT AND THEY WILL COME HAS GUIDED MICHAEL KEITH during years of determined persistence to renovate The Screening Room in one more step to revitalize downtown Tucson.

 Today the Screening Room renovation at 127 E. Congress to its original 1910 façade is underway. By October the work should be complete, with the film theatre sporting a new overhang movie marquee “that will establish our identity on the street,” Keith says.

Renovated Screening Room Concept Drawing

 It’s been a long road.

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