The Bureau of Consumer Protection of the Federal Trade Commission is behind an effort to educate children in grades four through six on how advertising works.

The initiative seeks to teach children to make better, more informed choices whey they shop or have their parents buy them stuff, according to The New York Times.

A Web site (Admongo.gov) is the key piece of the initiative, which allows users to learn about advertising by playing a game involving make-believe products that are closely based on real ones.

This entry was posted on Tuesday, April 27th, 2010 at 1:07 pm and is filed under Life. Tags for this post: BBB, Better Business Bureau of Southern Arizona, Federal Trade Comission, FTC. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.