Federal Agency Launches Web Site to Teach Kids How Advertising Worksby Nick LaFleur on Apr. 27, 2010, under Life
The Bureau of Consumer Protection of the Federal Trade Commission is behind an effort to educate children in grades four through six on how advertising works.
The initiative seeks to teach children to make better, more informed choices whey they shop or have their parents buy them stuff, according to The New York Times.
A Web site (Admongo.gov) is the key piece of the initiative, which allows users to learn about advertising by playing a game involving make-believe products that are closely based on real ones.