Better Business Bureau of Southern Arizona is alerting consumers to the “Emergency Liquidation Center,” which is holding a self-described “bankruptcy liquidation” in Tucson at 4380 Oracle Rd. in the former Ultimate Electronics retail space.

In its commercials, Emergency Liquidation Center claims to sell a host of items for $5, including electronics, clothing, and accessories. However, consumers tell BBB that after paying a $5 admission fee to enter the store, they found very few products for $5.

“The commercial said that everything was $5,” said Liz Encinas, who showed up at the Oracle location after hearing Emergency Liquidation Center’s commercial on the radio.

“None of it was cheap,” she said. “The only thing we saw that was $5 was a table of shirts.”

Emergency Liquidation Center- which has an ‘F’ rating with BBB- is owned by Aroma Senses, LLC, based in Columbus, Ohio. The company told BBB that they buy merchandise from various retailers who have gone out of business, or from companies like Target or Kmart who have stores with excess inventory.

When BBB asked Aroma Senses owner, Sunil Pehouja, which bankrupt retailer the company’s Tucson merchandise came from he said: “it’s very hard for us to say this product is from so and so company;” (more…)