Some are clever. Others are terrible.

Photo Tweeted by @ZonaBoobs

Then there’s the #Boobment – the latest craze to blend collegiate loyalty and skin, while teetering dangerously on the precipice of sexism and objectification.

The #boobment began in mid-January at the University of Kansas when the Twitter handle @KUBoobs went as viral as the West Nile Virus. @KUBoobs is basically as the name advertises, offering the kind of amateur co-ed photos that force Big Jay to cover Baby Jay’s eyes.

Says their bio:

“We support our #kubball team by tweeting ourselves in KU shirts and apparel. We dont promote nudity.”

Naturally, other schools had to follow. And by “follow” we don’t mean join @KUBoobs’ 32,000-plus (in nine days) fan base. Off-shoots have bounced onto the scene at virtually every major college — including the University of Arizona.

Queue @ZonaBoobs.

In the name of, let’s call it…journalism, here’s a breakdown of how the Pac-12 puts ‘em on the glass:

• Since the sweaters first came up on Jan. 16, @ZonaBoobs has added 1,289 followers. That’s a disappointing number, in that, @SunDevilBoobs is sitting hairy at 1,838 presumably toothless followers.

(Hey, it’s a post about breasts, proper decorum left the conversation after the third graph)

• Like their father’s before them, the @ZonaBoobs girls should be proud. @ZonaBoobs sits at No. 2 in the Pac-12 in total followers. In fact, @ZonaBoobs has about the same amount followers as California, Oregon State, Southern Cal, Stanford, Washington and Washington State combined.

• Washington State is the lone Pac-12 school keeping their clothes on and is not yet a member of the #boobment. Stanford’s lone entry is a blank, gray page that claims to be a photo of Manti Te’o's girlfriend’s boobs.

• The first result after running the terms “Washington State Boobs” into Twitter’s search engine yields the White House’s official Twitter page @WhiteHouse. That’s followed closely by the official accounts of Newt Gringrich (@NewtGingrich); Sean Hannity (@SeanHannity); Oregon State football coach Mike Riley (@Coach_Riley); and Greta Van Susteren (@GretaWire).

I swear that’s true.