Harris Interactive has released the results of a survey administered on behalf of
Dairy Queen.The skinny:
- 46 % percent of respondents are eating out at restaurants, "about the same or more" as they did one year ago.
- 89% said that when dining out, they would take advantage of discounts including value meals, coupons, membership programs, etc.
- 71% said price and menu variety were the most important factors in determining their choice of restaurant.
- 66% said the Buster Bar is one hell of a lot smaller than it used to be.
I made up that last one.The nationwide survey of 2,852 U.S. adults was conducted March 5-9.
Was it actually 65% said...?