The Circle of Book Clubs invites you to an i-opening afternoon. Meet Ken Segall, author of Insanely Simple: The Obsession That Drives Apple’s Success.
It’s impossible to think of Apple without thinking of Steve Jobs but Ken Segall, known as the man who put the “i” in Apple, is the man most responsible for introducing the company we know as Apple to the world.
Ken’s book, Insanely Simple, goes behind the scenes with Steve Jobs, showing how Job’s focus on simplicity earned Apple gigantic rewards. For more than 12 years, Ken Segall worked closely with Steve Jobs as his ad agency’s creative director, spanning NeXT and Apple. Segall led the advertising behind the Think different campaign and started the i-frenzy by naming the iMac.
Meet Ken Segall
When: Sunday, March 3, 2013 2 to 4 pm
Where: To be announced. Provide your email address with payment to receive the event address.
Cost: $35 per person, ($25 of which is tax deductible)
How: Reserve your seat today by mailing your check, payable to Pima Library Foundation to:
Pima Library Foundation
PO Box 13245
Tucson, AZ, 85732
Wine and light refreshments will be served.
For more information, please call Betty, (520) 747-3310 or Marcia at (520) 982-3583.