Are Gannett and Vibrant Violating Our Copyrights?by Art Jacobson on Jun. 15, 2011, under Copyright, Gannett, Vibrant
It occurred to me a few days ago that I missed the second anniversary of the launching of TC.Com. In order to get some perspective on where we were and where we might be going I went back over two years of Data Port posts.
In nearly every one of them an advertising outfit called Vibrant had inserted links to ads in my text. Clicking on the underlined word (my text) takes the reader away from what I wrote and to some corporate blurb. My permission was not sought and (need I mention) Vibrant made no offer to pay me for hits on their ads that might be generated from my copy.
It strikes me that underlining my text in ways which take the reader away from what I write constitutes a violation of my copyright. It is a substantial alteration of my text. It’s good to remember that when we signed on to TC.com we were assured we retained the copyright to our columns. In her farewell column to us all Dr. Diane Katz (Win at Work) reports that “local management” can do nothing about it.
I assume that this means Gannett is finding a way to make an additional buck from what we write . In addition to not being paid, our copy is being screwed with.