MADMen, in case you have been out of town, is AMC’s hugely successful and unceasingly hyped soaper about the advertising world of the early 60’s.
I became an instant fan during the first season. I had been on the margins of the Ad game in Chicago and had enjoyed more than one three Martini lunch with the local agency guys. The show pressed all my memory bells and whistles.
Set decoration and costumes were spot on, right down to the bullet bras sported by some of “the girls” in the office; IBM electric typewriters; no computers; and the scene in which the first giant xerox machine was introduced. It all seemed just right.
The writing is still wonderful and the actors continue to be terrific, but it’s one of life’s ironies that this show about advertising is being ruined by the very stuff of its subject matter.
As we sometimes say, the show is being oversold. It is so jammed with commercials that any dramatic rhythm or movement from scene to scene is destroyed. Boredom ensues. You’re glad when the whole damned thing is over, surely not a desirable reaction.
Last night there were six commercials between each segment, and seven before the closer. What a bore.
The AMC website about the show is pretty entertaining, though, and there is a section devoted to the cocktails of MADMEN. Have a drink and wait for the DVD of the 3rd season to be issued. That’s what I’m going to do; it’s better than having a program of commercials interrupted by disconnected dramatic interludes.