David Leopold, the immediate past President of American Immigration Lawyers Association (AILA) forwarded the below information to me that might be of help to immigration reform supporters.
Deferred Action PSAs
Cite as “AILA InfoNet Doc. No. 13032744 (posted Mar. 27, 2013)”
AILA National has developed a set of eight Public Service Announcements (PSAs) that AILA members can use in various ways to draw attention to the Deferred Action program and the importance of getting good advice before applying. We’ve listed six ways to use these PSAs below but remember, you aren’t in this alone. Our Communications Team is here to help!
Below are the 8 PSAs we’ve developed. Each can be downloaded in six different sizes and formats by clicking on the individual links below each image. The available formats are: poster, flyer, magazine ad (color), newspaper ad (B&W), postcard, and web banner.
Six ways to use these PSAs:
- The first and most obvious way is to try and get a PSA placed in your local or neighborhood newspaper or other print outlet. There is a color magazine ad format as well as a B&W newspaper format of each ad to accommodate whatever requirements an outlet might have. For more information on how to reach out to your local newspaper about placing a PSA, see:
- Share these with community stakeholders! Craft an email and send it to local organizations that are also involved in immigration issues. Those can include your local Chamber of Commerce, local middle schools and high schools, churches, senior centers and more. You might think a senior center isn’t an ideal place for a Deferred Action PSA to reach its intended audience but grandparents can be a driving force for grandkids.
- Use them when publicizing DACA workshops or other community outreach activities-are you hosting a clinic for potential DACA applicants? Use a PSA as a visual in your press release. Print up a poster and have it at the workshop door. Print out postcard-size versions and print the information about your workshop on the opposite side-drop these off at local schools, churches, and elsewhere.
- Promote your services by including a version in your communications with current and prospective clients-even if they aren’t eligible, they could share it with someone in their community. Again, use the opposite side for any information you want to highlight, such as more information about the Deferred Action initiative or the number of cases you have handled and what results you’ve seen.
- People using social media tend to embrace visuals and these are visuals! Post one or more on your firm’s Facebook page or rotate through them all over the course of a few weeks. Post one or more on your website and then link to it in a Tweet too. If you have questions about how to become more active in social media, contact our New Media Associate, Jessica Eise.
- Consider unique outreach efforts. Print up copies and ask the local restaurant if they’d include them in their menus for a month. Ask the local library if you can drop some off there. Are there ESL classes in your area? Contact the institution and see if you could post the PSA either near the classroom door or even give a presentation to the class about Deferred Action.