Yesterday a viral petition to get Disney to withdraw the trademark on Dia de los Muertos was making its way around the net. According to the PEW, rates of technology use among native-born Hispanics [Mexican-Americans] are relatively high. I signed the petition along with several other Mexican-American leaders who believe our culture should not be owned by a corporation.
We own our own culture.
More importantly, hundreds of Mexican-American artists draw, paint or sing about Dia de los Muertos. It would have been a shame for a corporation to make their way in monopolizing what is ours.
We are very glad to hear Disney withdrew. I predicted a Mexican-American backlash if
they did not withdraw — and we already know that Mexican-Americans make up the bulk of the Latin population pie with almost 70%. We also contribute billions and billions to our national economy.
From the LA TIMES:
Disney withdraws trademark filing for ‘Dia de los Muertos’By Adolfo FloresMay 8, 2013, 8:32 a.m.
If the dead could speak, they probably wouldn’t have been heard over the burst of virtual shouting and howling Walt Disney Co. drew for attempting to trademark “Dia de los Muertos” — a bid it has since dropped.
The company filed 10 applications with the U.S. Patent and Trademark Office for “Dia de los Muertos,” including applications pertaining to toys, cereals and jewelry. The May 1 filings came in anticipation of an untitled movie about the Mexican holiday, known in English as Day of the Dead.