Dan Harkins, Owner & CEO
Mike Bowers, President & COO
Bryan Laurel, Marketing Director
To Whom It May Concern:
It has come to my attention that anti-Latino and the anti-immigrant ousted former Senator Russell Pearce has been gloating about the boycott against the Phoenix New Times.
The hypocrisy and bigotry of Russell Pearce cannot be ignored and I implore you to disassociate yourselves from the politician many Latinos view as a racist due to his support for restrictionist and protectionist laws regarding SB 1070 and his support for “Operation Wetback.” I have personally confronted Pearce at a political debate/forum, and have asked him not to use such demeaning and derogatory words like “Wetback” but he believes it is a good idea even though I told him this term takes us back to a pre Civil Rights era.
It is my understanding Dan Harkins expanded the theatre chain from five locations in the Phoenix area to the current 30 locations in 5 states – Oklahoma, Texas, Colorado, Arizona and Southern California. 4 of those 5 states have high Latino population – particularly here in the Phoenix area.
Hispanic buying power nationwide today is $1 trillion, larger than the economies of all but 14 countries in the world. (2010 DATOS/Selig/U.S. Census) And according to Latino FOX News: Hispanics represent $40 billion of purchasing power in Arizona, a state where Latinos have been buffeted by the effects of harsh laws targeting undocumented immigrants. (2012 DATOS)
I believe you are aware of how much money Latinos spend in watching movies at the theater in the Phoenix area, and we cannot turn a blind eye to what appears to be your alignment with a known bigot like Pearce.
I personally frequent your theater at the Harkins / Scottsdale 101, however, if your corporation will not disassociate itself from
a known bigot like Pearce, I am afraid I will have to boycott Harkins and spend my money at AMC Theaters. I will also tell my friends to do so in like manner.
I encourage you to treat racist politicians like kryptonite.
DeeDee Garcia Blase