Great story by the Wall Street Journal! 
I believe Ted Cruz is out of touch and can be aloof. More importantly, I also believe Ted Cruz supports amnesty under the Cuban Adjustment Act and has no history of his solid steps to support the much needed legal immigration reform. There has been a lot of commotion with regard to his immigration views.
From the Wall Street Journal:
However, he isn’t exactly Mr. Congeniality. Republicans of all stripes—including those who describe themselves as tea partiers and ‘very conservative’—prefer the lieutenant governor. Mr. Dewhurst’s net favorables are 30-points higher. One reason is that Mr. Dewhurst is a more charismatic, go-along-get-along politician who relates better to voters. He attended the University of Arizona, served in the Air Force, and now—notwithstanding the millions he made in energy investments—calls himself a rancher.
Mr. Cruz, on the other hand, likes to flaunt his Ivy League pedigree (Princeton B.A., Harvard J.D.) and can be aloof. When the Journal met with him last year, he introduced himself by rattling off his entire CV, including his debate club championships at Princeton. We’ve heard Mr. Cruz described as a mix between Florida Sen. Marco Rubio and Utah Sen. Mike Lee. But while he may be just as articulate and conservative as those two, he isn’t as self-effacing. If Mr. Cruz manages to push the race to a run-off, he’d do well to talk less about himself.