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That zucks! Zima production fizzles out

MILWAUKEE – MillerCoors LLC says goodbye to Zima.

The joint venture between SABMiller’s U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.

Chief Marketing Officer Andy England says the decision was due to weakness in the “malternative” segment and declining consumer interest.

He says distributors can get remaining Zima inventories most likely through December.

Distributors are being asked to put products from caffeinated alcoholic beverage Sparks on retail store shelves to make up for Zima’s absence.

The brand came to the joint venture from Molson Coors, maker of Coors Light and Keystone.

Citizen Online Archive, 2006-2009

This archive contains all the stories that appeared on the Tucson Citizen's website from mid-2006 to June 1, 2009.

In 2010, a power surge fried a server that contained all of videos linked to dozens of stories in this archive. Also, a server that contained all of the databases for dozens of stories was accidentally erased, so all of those links are broken as well. However, all of the text and photos that accompanied some stories have been preserved.

For all of the stories that were archived by the Tucson Citizen newspaper's library in a digital archive between 1993 and 2009, go to Morgue Part 2

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