For as long as she’s been making music, Gwen Stefani has been setting trends, too.
And now with two fashion lines for sale, the pop princess, 37, does more than influence fashion – she creates it.
Stefani is storming the nation with her Sweet Escape tour, and to get you ready to look supercute.
Lindsay Ebbert, owner of Lindsay Lou in Scottsdale, says she is always reordering the L.A.M.B. line because it’s such a big seller.
“People request it specifically,” she says. Stefani’s “high-fashion stuff sells really well because it looks like her style. You can tell it’s an extension of her, and not just something she slapped her name on.”
Mixing sporty looks and evening wear with a global street perspective, Stefani’s contemporary L.A.M.B. line (short for Love. Angel. Music. Baby.) was a critical success during New York’s spring fashion week.
With influences ranging from Michelle Pfeiffer in “Scarface” to Jamaican Rasta culture, the collection is glamorous, edgy and as wearable in the clubs as on the streets.
For her Harajuku Lovers line, the tags say it all: A Fatal Attraction to Cuteness. This sporty brand is Stefani’s response to the idea that the market for her upscale L.A.M.B. line is limited. Named after the creative dressers who hang out around the Harajuku train station in Tokyo, the collection includes men’s, women’s, children’s and baby fashions, all for between $25 and $100.
The real Harajuku are girlish, style obsessives who layer thrift finds with costumes and futuristic accessories to create an over-the-top, playful look.
Stefani appropriates this style movement for her line and her music, naming her four-girl Harajuku entourage Love, Angel, Music and Baby and putting their images all over the tops, bottoms and accessories in this line. If not themed around the girls, pieces come from lyrics on her latest album, “The Sweet Escape.”
ON THE WEB
Gwen Stefani’s Web site, gwenstefani.com
By Megan Finnerty, Erica Sagon