She goes from hoops to skirts
Friday, August 18th, 2006Ex-UA player Adefeso now has own Tucson shop

Danielle Adefeso, a former University of Arizona basketball player, has graduated to owning a clothing shop: L.A. Image Clothing Boutique, 446 N. Campbell Ave., No. 120. She also hopes to go into international buying for retail outlets.
When Danielle Adefeso played for the UA women’s basketball team from 2001-2005, she was aggressive, leading the squad in offensive rebounds as a senior center.
She uses her athletic experience and that attitude in her new job as the CEO of L.A. Image Clothing Boutique, 446 N. Campbell Ave., No. 120.
“Some people who never played sports or never competed feel you can’t fail,” Adefeso said. “If you lose a game, you still have another game in two days, so you move on. It’s pretty similar.”
L.A. Image, which opened more than four months ago, sells trendy clothing for college and high school students, some of which Adefeso picks up from New York and Los Angeles.
Adefeso, 22, has been around the retail field her whole life. Her father owned a store when she was growing up in Los Angeles.
Her family has supported her, but Adefeso alone built L.A. Image “from the ground up,” deciding everything from the paint color to the construction schedule.
She hopes to capitalize on the prestige of being a former Arizona basketball player in the Tucson market.
Her first commercial highlighted the connections with UA’s basketball team.
“People come in, and they say, ‘Didn’t you used to play for the women’s team?’ ” Adefeso said. “I use whatever I can for my benefit. I’m very proud to say I played for U of A. I incorporate that into marketing tips.”
Adefeso hopes to parlay her experience into a job as an international buyer for American stores, possibly working in Africa, Italy or Spain.
“My foot’s in the door,” Adefeso said. “I think the store will do well. The biggest thing is marketing to the U of A crowd with stuff you can’t get anywhere else in Tucson.”






Jordan Hill (with ball) needs to work on his jump shot and ballhandling to get playing time with the Arizona Wildcats, says his Tucson Summer Pro League coach, Corey Williams, a former Wildcat.


