Marketing Obamacareby Denise Early on Jul. 02, 2013, under Health
I recently wrote about the soon-to-start marketing campaign for Obamacare. Since most Americans have only heard negative things about Obamacare over the last four years, it is a massive challenge to change perceptions – or even get people’s attention.
Here are some things related to the selling of Obamacare:
Public libraries will be asked play a role in disseminating information about Obamacare. Librarians will have information to hand out to people and will direct patrons to Navigators and certified counselors to help them understand the options for enrollment in the health insurance through their state’s health insurance exchange.
Local officials and mayors will be trained to promote Obamacare. In states where Republican governors are adamantly against Obamacare there are many cities that are run by Democrats who support the law. In cities like Dallas, Houston, San Antonio, Phoenix and Tucson, elected officials are getting on board the campaign to inform people about their health insurance options.
Major League Baseball, the NFL, and the NBA have been asked to help promote Obamacare. Apparently, Mitt Romney and Massachusetts got help from the Boston Redsox to get the word out about the rollout of ”Romneycare” back in 2007. But Republicans have been warning the sports leagues not to get involved in the marketing of Obamacare. Why?
Republicans seem desperate to stop people from enrolling in health insurance. They have voted 37 times to repeal the Affordable Care Act. They have been successful in cutting funding for various parts of the health insurance program. And now they are sending letters to businesses like the NFL, telling them to stay away from Obamacare.
I had planned to avoid the politics surrounding Obamacare – but I am just sick of Republicans trying to kill something that was a Republican idea. It was Newt Gingrich and the American Enterprise Institute in the 1990′s promoting the idea that every American should take responsibility and get covered. They suggested a mandate. And of course, they wanted it all run through for-profit insurance companies. In other words, they were for Obamacare before they were against it.
I wonder if advertisements promoting Obamacare will be countered by ads telling people to stay away from it? This likelihood is all the more reason why community organizers, churches, neighbors, and family members will be crucial to getting the word out. The word should be, “Just take a look”. If people who need health insurance “just take a look” at their options and the premium help they will get, they might decide to enroll – much to the chagrin of Republicans.