Pima County supports planning effort for geotourism centerby Pima County News on Feb. 08, 2013, under Board of Supervisors, Economic Development, Pima County, Southern Arizona, Tourism
The Pima County Board of Supervisors Tuesday approved working with the University of Arizona to begin developing a concept for a facility along the Santa Cruz River to showcase education-based tourism.
Tapping the potential for geotourism was among the key elements included in Pima County’s Economic Development Plan, acknowledging the tourism industry’s $2 billion local impact. The plan was approved by the Pima County Board of Supervisors in November.
“This region is full of wonder, marked by history and defined by a strong power of place,” said Pima County Supervisor Sharon Bronson, who sits on the board of Tucson Regional Economic Opportunities, which is the region’s economic development arm. “This concept is an exciting opportunity as we look for ways to celebrate our unique identity, our diversity and our unparalleled natural beauty.”
In early concepts, the facility would serve as an orientation center to introduce visitors to the tradition of desert cultures as well as modern approaches to sustainable living in an arid region. Guests could learn about the natural surroundings through one or more demonstration sites along the Santa Cruz River. The facility could also serve as a hub that could help link visitors to other destinations of interest.
The planning for the Tucson Desert Oasis Initiative will occur under the supervision and direction of the College of Social and Behavioral Sciences at the University of Arizona.