The program includes local leaders, including Dist. 3 Pima County Supervisor Sharon Bronson, County Administrator Chuck Huckelberry, Pima County Transportation Director Priscilla Cornelio and the president of the Flowing Wells Coalition, Ellie Towne.

The La Cholla Boulevard Improvement Project was approved in 2006 by Pima County voters as part of the Regional Transportation Authority (RTA) transportation plan.
The Pima County Department of Transportation, along with Eagle Rock Excavating and the design team of HDR, Engineering Inc., completed this project in July 2011. The cost of construction was $19 million.

The project includes expansion of  the roadway to six lanes, paved shoulders for bicycles, and sidewalks which have been connected to the Rillito River Park Path.
Drainage improvements include installation of a large storm drain from Ruthrauff Road to the Rillito River as well as curbs and storm drains for the roadway.

Also, at the Rillito River, a 360-foot long six-lane bridge was constructed featuring art designed by Vicki Scuri Siteworks.

The project includes intersection improvements at La Cholla/Curtis Road and at La Cholla/Ruthrauff Road, including dual left-turn lanes for southbound traffic on La Cholla Boulevard. And, transit was improved with the construction of five bus pullouts.