COX LAUNCHES “CONTOUR” PERSONAL TV EXPERIENCEby Hot Off The Press (Release) on Aug. 19, 2013, under Press Releases
Contour is first in U.S. to suggest shows, movies for individuals across TV, tablet, DVR
Tucson, AZ – Today, Cox Communications introduced Contour, a new video experience that could eliminate aimless channel surfing and solve the chronic problem of what to watch. Contour is the only service on the market that connects viewers to the things they care about by integrating multiple personal recommendations into an intuitive new guide, a tablet app that serves up relevant content to viewers at home or on-the-go. Additionally, Contour offers the only DVR in the country that can record six shows at once and provides two terabytes of storage.
“With Contour we are forging new ground when it comes to delivering a true, personalized TV experience,” said Lisa Lovallo, market vice president of Cox Communications Southern Arizona. “Contour brings to life all the features our customers tell us they want from individual viewing recommendations that are based on their past preferences to a robust library of Video on Demand offerings and enhanced DVR capabilities – all accessible on multiple devices via an effortless guide.”
A recent study of consumer preferences found that Cox video customers spent almost 60 percent of their viewing time on “convenience” television rather than live TV. Over half of respondents said they use streaming video players, and usage is both increasing and extending beyond the primary TV set. Cox provides more than 90 channels available on secondary devices which is greater than any other provider in this market.
Contour provides a video experience that is uniquely relevant to individual consumers, personally shaping to their interests and preferences. Initially available on the iPad, up to eight users are able to create a personal playlist with their favorite shows that they can access whenever they want. In addition to using the interface to discover content, users can set DVR recordings from their iPad as well as start viewing shows on the iPad and continue watching on TV with just a touch. App users will see three panels: “live” featuring more than 90 national cable channels; “on demand” initially featuring tens of thousands of titles, with new titles added each month; “my library” featuring a watch list of selected content and access to individual TV network apps like HBO Go and WatchDisney.
Contour app features:
- A second screen personal video experience with the ability to search for live or on-demand content with a simple, intuitive swipe
- Access to over 90 national cable channels of live TV
- Thousands of video on demand selections
Contour guide features:
- An advanced user guide that recognizes up to eight unique user profiles recommending different shows for each user
- Offers personal recommendations based on specific shows each person watches and likes
Record 6 DVR features:
- The only DVR in the U.S. that records six shows at once
- Two terabytes of storage with capacity to store up to 300 hours HD shows and 1,000 hours SD shows
Contour will be available for no charge in Apple’s App Store starting August 5, 2013.
Cox Communications Arizona
Cox Communications is the third largest cable provider and a multi-service broadband communications company serving nearly 3 million residential and business product subscribers in Arizona (a product subscriber represents an individual service purchased by a customer). In Southern Arizona, Cox serves approximately 400,000 product subscribers. In metro Phoenix, Cox serves approximately 2.5 million product subscribers. Cox’s 18,500-mile hybrid fiber coaxial cable network throughout Southern Arizona and Phoenix provides homes and businesses with digital television, high speed Internet, home networking, high-definition television and digital telephone service over its own nationwide IP network. During the past nine years, Cox has topped numerous J.D. Power and Associates’ studies of customer satisfaction, most recently receiving top honors for residential telephone & high speed Internet, and business data services and has received PC Magazine’s “people’s choice” award for the sixth time. Cox Media is responsible for the sale of cable advertising throughout Arizona. Cox Communications is a wholly owned subsidiary of Cox Enterprises Inc and serves approximately 6 million customers nationwide. Additional information about Cox in Arizona is available at www.cox.com/arizona