TUCSON, AZ (May 20, 2013) Longtime technology writer Dave Tedlock has brought together a selection of his most popular newspaper columns in a new book, Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders.
Tedlock, an experienced digital marketing professional and consultant to management, has organized his advice into easy-access categories, including topics such as Security, Cloud Computing, Internet Marketing, Managing Geeks and Search Engine Optimization (SEO), and along the way he reveals some interesting “secrets” not always shared by information technology professionals.
This book will be of particular interest to small business owners and others who want to get the best possible results from the technology they employ, but more experienced marketing and communications professionals will also profit from Tedlock’s compendium of timely tips. Readers have praised his “crisp, clear writing” and “friendly, common sense style” as he addresses the activities, conflicts, pitfalls and challenges that can occur at the intersection of marketing and technology.
The softcover edition of Understanding Marketing & Technology Without Losing Your Mind is available locally at Mostly Books on Speedway and Antigone Books on 4th Avenue. Print and Kindle versions may also be ordered from Amazon.com, and quantity discounts are offered at sanmarcospress.com.