A Retroflective Look at Toys
Monday, August 17th, 2009
I was invited to a 9-year-old’s birthday party this weekend. (Happy birthday Eli!) We had such fun playing games and watching him unwrap all of his toys. The joy in his eyes reminded me how important toys and playing are. Not just to the 9 year old but to all of us adults.
I recall one year for Christmas, I bought all my adult friends racecar tracks. Not expensive ones, just the 20 dollar ones. It was a gift that made adults bend down with their achy backs and bad knees, get on the floor, and race their cars around the track with a smile in their heart and a sparkle in their eye. The actual gift I gave was their ability to feel like a child again.
After playing hard with a child, and like a child this weekend, I decided to take a quick glance at the history of toys. I would love to hear what your favorite toys were. For me, I had many, but I loved my walkie talkies, Barbies and Barbie’s playhouse, and my hot wheels.
1902 In America, toy bears begin to be called Teddy Bears” named after President Theodore Roosevelt.
1903 Edwin Binney and C. Harold Smith produced the first box of Crayola crayons.
1913 Former Olympian (Gold, Pole Vault, 1908) and medical doctor A.C. Gilbert invented the Erector Set.
1914 Charles Pajeau developed a collection of rugged wooden toys similar to the Erector Set, but designed for younger children; he called them Tinker Toys.
1916 John Lloyd Wright, the son of architect Frank Lloyd Wright invented Lincoln Logs.
1929 The yo-yo is popularized in the United States after entrepreneur Donald Duncan saw the toy being demonstrated in Los Angeles.
1935 Parker Brothers introduced Monopoly.
1938 Piano tuner and camera buff William Gruber was the mastermind behind the View-Master three-dimensional viewer.
1943 Richard James discovered that a spring will “walk” end-over-end when knocked over. James brought the discovery home to his wife, who named the new toy “Slinky”.
1947 Tonka trucks were invented.
1950 Silly Putty was introduced at the International Toy Fair in New York.
1952 Banking on the idea that children like to play with their food, Hasbro introduced Mr. Potato Head.
1954 Jack Odell created the original Matchbox car.
1956 Play-doh entered the market as a wallpaper cleaner. Non-toxic and less messy than regular modelling clay, it was soon recognized that the cleaner made an excellent toy.
1958 Wham-O founders Arthur Melin and Richard Knerr began marketing the Hula Hoop.
1959 The Barbie doll is introduced at the American Toy Fair in New York City by Elliot Handler, founder of Mattel Toys.
1965 Stanley Weston created a doll for boys called G.I Joe.
1966 Elliot Handler, one of the co-founders of Mattel, Inc., invented Hot Wheels.
1969 Parker Brothers marketed the first Nerf ball.
The 70s marked the introduction of video games, and toys slowly have lost their meaning. No longer do children roller skate in the street, toss their Nerf ball, or play for hours with silly putty. They just flip open a screen or turn their TV and game consoles on, and become plasmic ooze. There is something to be said for the simplicity of playing with toys.
Give me a robust Ruben sandwich with lean corned beef on perfectly toasted rye bread served with rabbit food (celery and carrots). No make that a grilled cheese sandwich with the best tomato soup in Tucson, actually let’s make it the best tomato soup in the world. Oh forget it, just give me some homemade ice cream, maybe the root beer flavor, in fact how about a root beer float?
Speaking of menu and items on the menu, ice cream is what this touchstone malt shop is all about. Everything from a wild kitty, which is a smaller version of the wild cat, which has scoops of vanilla ice cream on a decadent fudge brownie covered with hot fudge and whipped cream. You can delectable dandies like the dusty trail, which consists of vanilla ice cream, hot fudge, topped with malt powder, and whipped cream or their GIGANTIC banana split. For me, I like to indulge in some of their sugar-free ice creams.
Every generation has them. They can be swallowing goldfish or sitting on flagpoles; they can be crew cuts and sock hops, bellbottoms, ipods, Blackberry’s, text messaging, and twitting. They can make us happy, drive us crazy, make us rich, be outdated, under-rated, stupid, brilliant, they can be forgotten in a flash or remembered for a life time.