Bubblegum Musicby Tyler Woods on Jun. 02, 2010, under Life
First, what is bubble gum music? Well bubblegum, or as I called it bubblegum pop, is a genre of music that is just sickening sweet. It drips with sugar. It is like putting 1 pound of sugar in a cup of coffee. The songs normally had childish lyrics, sing a long choruses and catchy phases that haunt you at 2:00 AM when you are trying to sleep.
No musical talent was needed to produce number one bubblegum pop hits. All anyone had to do is write a few lines sugary nonsense lyrics, add an organ and guitar player who could play three chords and a singer that could remember at least one or two lines. That ladies and gentlemen is bubblegum music.
Recently looking for some bubblegum music to haunt someone with I discovered Ohio Express. They had such hits as Chewy Chewy and Yummy Yummy. The Archies was yet another one of those bubblegum pop groups with the song Sugar Sugar and Bang-Shang-A-Lang. What turned out to be a comic book soon became a huge bubblegum hit as Sugar Sugar was the best selling record in 1969.
I am unsure if mindless music being performed by people who knew two or three chords was all we needed in the 60’s, or if it was just a swarm of young teeny boppers listening to AM and was part of the bubblegum music marketing scam.
Maybe it was because we all fried out our brains on LSD. Maybe it was just what we needed to distract us from what was going on in the world with the war. Perhaps we wanted nothing more than redundant melody and sassy lyrics that went like;
Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy, Chewy,
Always got a mouthful of such sweet things to say
Chewy’s full of sugar and I love her that way
Producers Jerry Kasenetz and Jeff Katz have claimed credit for coining the term bubblegum music and they teamed up with Buddah Records and made campy hit after campy hit. AM stations was oozing sugary sounds. It was almost like a assembly line of “music”.
I no doubt had some of these campy 45’s in my spiffy record collection which could have, and I am not saying it did, but could have included hits like 1910 Fruitgum Company singing Simon Says or Tommy Row who did pop-tart hits like Dizzy and Jam up and Jelly Tight.
Today I love these cheesy songs and use them often to torture people. I enjoy calling someone up before they go to bed and placing one of the songs in their heads so they go to sleep with it. I love to belt out Yummy Yummy Yummy I got love in my tummy As people use four letter words on me to get me to stop torturing them with sappy bubblegum music.
Still, where would music be without these bubblegum delights and there are so many that the list can go on and on and on…so what was you favorite or least favorite bubblegum song?