Commercials, Boy Times Sure Have Changedby Tyler Woods on Jul. 08, 2010, under Life
I was talking with a pal the other day and we started joking about the constant TV commercials of medications. Why there are medications for everything, restless legs, sad, glad, mad, snippy, snappy, happy, crappy, constipation, diarrhea, sore back, bad nails, erectile dysfunction, depressed, suppressed and inability to undress due to arthritis. You name it, there is a medication that can deal with it, and the sad thing is people buy it hook sink and line. Our Television sets are plastered with better living through pharmacology and it got me thinking…
Before the pharmacy companies took over the world and polluted our TV screens, television was slathered with commercials, but the rather fun ones. Many of these commercials had a flair and didn’t have the need to have people running to their local pharmacies but rather to a car dealer or drug store to get smokes and beer.
In the fifties, also known as the golden age of television, the top three commercials were beer, cigarettes and cars. That sure beats depression and erectile dysfunction. Back in the 50s when TV commercials began to hit the air waves, cigarettes like Tareyton, Winston and Lucky Strike convinced poor Americans that smoking was a part of the latest fashion and was sophisticated as well as fun. Even doctors got on the band wagon saying Camel cigarettes were the best brand. Not healthy today, but at least was fun to watch back then.
In 1935 only 160 breweries survive prohibition and by the end of 1935, the beer can was introduced. 1947 was history’s first prerecorded beer spots featured “Albert, The Stick Man,” an animated cartoon character with a knack for finding trouble was introduced and there was nothing that a bottle of Hyde Park Beer could not do for poor Albert. In a few short years, Blatz Beer sponsored the famous “Amos ‘n’ Andy” show and dominated the air waves and ranked among top TV advertisers.
Cars cars cars, America was driving and dealerships were advertizing on TV. Viewers were not sitting in front of the TV half brain dead watching how antidepressants can make you suicidal or how they can cause, stomach aches and diarrhea. Back in the 50s, marketers did daring things. Buick shot one of their cars out of a cannon to prove their ‘Swept-Wing’ cars were sturdy. Who needs side effects of medications, when you could watch this? Guys and gals danced and sung around cars to sell them and eventually celebrities were endorsing cars.
Times sure have changed. TV commercials are no longer about excitement. Its primary focus appears to be depressed people with high cholesterol levels, arthritis and issues with their sex life and need medications to correct all of these. However, we can carry fond memories when Americans were healthy and enjoyed life and good old fashion TV commercials that caught our attention with dancing cigarette boxes and cars being shot out of cannons. Oh how we miss those golden ages of fun healthy TV commercials.