Facebook has launched a new feature called Subscribe. If there’s a blogger you are particularly interested in following, you can subscribe to the posts they make public by clicking the Subscribe button on the top right side of their Facebook profile. For all this to work, the blogger must have activated the subscribe function (for which there are easy-to-follow directions here). I always like to hear about how you like to get your information, so if you have a preferred method that you think we could do more to facilitate, let me know. You’ll find all my contact info on the left side of the page.
In other news, Facebook has filed paperwork to form its own political action committee. Read: stepped-up lobbying. If you are interested in and/or concerned about privacy and the future of media, make a big note. The Hill reported that Facebook’s lobbying spending has totaled $550,000 for fiscal 2011.
Facebook is increasingly becoming the easiest or preferred way to log in to other applications. To use the popular music platform Spotify, you need now need to log in using Facebook. With Facebook apparently set to become your primary destination on the Internet, you will likely see this requirement more and more.
On a potentially more uplifting note, Mark Zuckerberg recently said at a Facebook event in Seattle (according to PaidContent’s Ben Elowitz): “The last five years have been about connecting all these people. The next 5 years are going to be about all the crazy things you can do now that these people are connected, and I think it’s going to be cool.”