Tips on Coffee from Across the Atlanticby Natasha Norris on Aug. 03, 2011, under Facts on Coffee
A friend of mine recently sent me some information on a young chap named James Hoffmann from London. He is the 2006 and 2007 United Kingdom Barista Champion, and the 2007 World Barista Campion. Now, you may not know (or care) how one becomes a Barista Champion (let’s just say its really, really hard, you have to know a lot, and it involves coffee). But I’m sure we can all agree that with this title comes respect, and James Hoffmann is one smart cookie when it comes to coffee. Along with his title he also runs Square Mile Coffee Roasters. He has some great videoclips and information so if you’d like to learn more about his perspective on coffee I recommend checking out his website: http://www.jimseven.com/
A great topic that he mentioned in one of his videoclips was that those working in the coffee shop industry need to have empathy for their customers. Having empathy, while behind the coffee shop counter, means you can determine by body language or a brief conversation, whether someone just wants a quick cup of coffee because they’re running off to work, or if a customer has a leisurely afternoon to converse about how coffee beans are roasted. I agree that some places want to “educate” me about their coffee at the most inopportune times when I could really care less at that moment, and I’ve also been to coffee shops where the person behind the counter couldn’t tell me what country their coffee beans came from.
We are all different, and on top of that, our moods and circumstances are different everyday, so I agree that the majority of people would pay more money on their cup of coffee if only the barista behind the counter was more empathetic to our ever-changing personalities – after all, isn’t that why coffee is considered “therapy in a cup”?