This is an interesting article which appeared in the Truth about Pet Food May newsletter (I highly recommend all pet owners subscribe; it’s free and filled with good information):
In the UK, a viewer complained to the Advertising Standards Authority (ASA) that a commercial for Go Cat cat food by UK Purina was misleading and the ASA agreed. The commercial was removed from TV.
Can you imagine that happening in the United States? Tucson Tails cannot. One reason is (according to Truth about Pet Food) there is “no advertising authority to protect pet food consumers against misleading/exaggerated pet food advertising. They can (and do) make all types of misleading and exaggerated claims and no authority stops them.”
So that got me thinking about Purina’s Beneful – you know the one with the cute and loveable commercials that make you want to reach through the screen to pet and play with the happy dog.
Brace yourself. According to Dog Food Advisor, there are almost 20 ingredients that are controversial. Beneful advertises healthy fruits and vegetables in every bag. You can read the Dog Food Advisor article in its entirety. Wait until you find out what “chicken by-product meal” is. The article is eye opening and the comments are devastating.
If you want your dog to have fruits (never grapes or raisins) and vegetables, grate some raw apple or carrots into their food. My greyhounds go bananas for frozen or mashed bananas and frozen green beans and cooked broccoli.
To file a pet food complaint, go here. Hopefully, someone is listening.