The New Visit Tucsonby Visit Tucson on Jun. 14, 2013, under Travel & Tourism
On June 13, the Metropolitan Tucson Convention & Visitors Bureau officially became Visit Tucson.
For the past six months we have engaged our tourism partners, customers, stakeholders, local business leaders, elected officials and community members in developing a new brand identity for the region. We teamed with renowned marketing experts from MMGY Global to create a concept, a vision that defines Tucson and Southern Arizona.
The process of creating a distinct and compelling brand for Visit Tucson is deeply rooted in consumer research. That is, the brand’s promise, essence, values and voice – can be clearly articulated and delivered in the visitor experience – and owned by all of us as a destination.
To understand how we got to this point, we’ve put together this Brand Resource webpage.