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Posts Tagged ‘Visit Tucson’

The New Visit Tucson

Friday, June 14th, 2013

On June 13, the Metropolitan Tucson Convention & Visitors Bureau officially became Visit Tucson.

For the past six months we have engaged our tourism partners, customers, stakeholders, local business leaders, elected officials and community members in developing a new brand identity for the region. We teamed with renowned marketing experts from MMGY Global to create a concept, a vision that defines Tucson and Southern Arizona.

Clipboard011The process of creating a distinct and compelling brand for Visit Tucson is deeply rooted in consumer research. That is, the brand’s promise, essence, values and voice – can be clearly articulated and delivered in the visitor experience – and owned by all of us as a destination.

To understand how we got to this point, we’ve put together this Brand Resource webpage.

 

Cool Summer Events in Tucson – June 2013 (+ ongoing)

Friday, May 31st, 2013

Kick-off your summer right with these cool Tucson happenings! (In chronological order.) This is just a sampling for the month of June, for a full list and lots of activities and ideas for your next trip around Tucson and southern Arizona, check out visitTucson.org.

Follow us on Twitter @VisitTucsonAZ  for real time updates. #CoolSummer

 

7th Annual Meet Me Downtown 5k Night Run/Walk

June 01, 2013

Event Location: 200 S. 6th Ave., Tucson, AZ 85701
Phone: 520-326-9383

Visit Website

The biggest running block party in Arizona features a fast course, free food, live music, free Children’s One Mile, and after-party throughout Downtown Tucson. Meet special guest Lorraine Moller, four-time Olympian, bronze medalist in the 1992 Olympic Marathon in Barcelona, and former Boston Marathon champ. Cash for winners, raffles for all, age group awards, and plenty of post-race food and drink. Come run the Downtown streets for a fun nighttime 5k. Have your photo snapped at the PhotoFunBooth. After the race, relax at Hotel Congress for the best Racing After-Party around. Start/finish in front of the Children’s Museum, Tucson – with a new course on Sixth Avenue.

 

Summer Art Cruise

June 01, 2013

Event Location: 154 E. 6th St., Tucson, AZ 85705
Phone: 520-629-9759

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Central Tucson Gallery Association presents self-guided tour and receptions at galleries in and around downtown. Get free maps/schedules at Davis Dominguez Gallery and other participants.

 

Summer Film Series at The Fox

June 01, 2013

Event Location: Fox Tucson Theatre, 17 W. Congress St., Tucson, AZ 85701
Phone: 520-547-3040

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Tucson’s vintage movie palace, the Fox Tucson Theatre, screens a series of favorite movies on select Fridays, Saturdays, and Sundays, with evening and matinee showings all summer long. Watch family-friendly classics and Hollywood treasures in beautiful, Southwestern Art Deco surroundings with pitch-perfect acoustics.

 

National Trails Day

June 01, 2013

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Celebrate National Trails Day with a visit to a state or national park, national forest, or nature center in Tucson or Southern Arizona, and experience our great outdoors.

 

Diamonds of the Desert

June 01 – August 31, 2013

Event Location: Arizona-Sonora Desert Museum, 2021 North Kinney Road 85743, Tucson, AZ 85743
Phone: 520-883-2702

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Don’t miss this unique new exhibit celebrating the Museum’s 60th diamond jubilee.  View this collection of rare-colored diamondbacked rattlesnakes paired with beautiful diamond gemstones! In June, enter for a chance to win a gift certificate from Sheffield’s Diamonds - the Museum’s diamond partner for this extraordinary exhibit.

 

Music Under the Stars: George Blum and José Leonardi Reyes

June 02, 2013

Event Location: Reid Park, 900 S. Randolph Way, Tucson, AZ 85716
Phone: 520-721-2068

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The Tucson Pops Orchestra perform with special guests George Blum and José Leonardi Reyes at the Reid Park band shell.

 

Arizona Smith and the Relic of Doom

June 02, 2013

Event Location: Gaslight Theatre, 7010 E. Broadway Blvd., Tucson, AZ 85710
Phone: 520-886-9428

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The Gaslight Theatre presents a musical adventure with Arizona Smith in the quest for the Relic of Doom.

 

Psychedelic Furs in Concert

June 06, 2013

Event Location: Rialto Theatre, 318 E. Congress St., Tucson, AZ 85701
Phone: 520-740-1000

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The Rialto Theatre presents an all-ages concert with 1980s New Wave band Psychedelic Furs, famed for such major hits as “Love My Way,” “Pretty In Pink,” “Heaven,” “The Ghost In You,” and Heartbreak Beat. Performing with My Jerusalem at Rialto Theatre.

 

Bat Bridge Discovery

June 06, 2013 – August 29, 2013

Recurring weekly on Thursday –>

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Every Thursday evening at dusk, in June, July, and August, docents from the Arizona-Sonora Desert Museum are stationed at two “Bat Bridges” in town: River/Campbell and at Pantano River Park (located at Pantano/22nd). Every night at this time of year, huge clouds of Mexican free-tailed bats swirl out from under Tucson bridges at sunset and fly into the twilight sky. The bats start flying at sunset (about 7:30 p.m.) and usually fly north. This is a great opportunity for the entire family to enjoy beautiful sunsets and appreciate firsthand this awesome spectacle. Docents will have bat detectors and hands-on materials and will be available to answer questions. We recommend arriving 40 minutes prior to dusk.

 

Tucson Padres vs. Sacramento River Cats

June 06, 2013 – June 09, 2013

Event Location: Kino Stadium, 2500 E. Ajo Way, Tucson, AZ 85713
Phone: 520-434-1367

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The Tucson Padres play the Sacramento River Cats in a four-night stand.  Thirsty Thursday is presented by Tucson Weekly, K-HIT 107.5, and La Poderosa.  Sunday, June 9th is Military Appreciation & Bark in the Park, presented By Chase; on this night, all active military members get free admission, and you can bring your dog to the ballpark.  Gates open 6:00 PM

 

Lorenzo de Monteclaro & Maribel Guardia in Concert

June 07, 2013

Event Location: Kino Stadium, 2500 E. Ajo Way, Tucson, AZ 85713
Phone: 520-434-1367

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The Tucson Padres presents an appearance by two of Mexico’s greatest performers, Lorenzo de Monteclaro and Maribel Guardia, who will perform in concert for the first time in 25 years after the June 7 Padres game against Sacremento at Kino Stadium. The concert is presented by La Poderosa, Univision, and TAP Royal. Tickets are now on sale at the Kino Stadium box office.

 

Summer Jazz Concerts at Main Gate: Domingo DeGrazia

June 07, 2013

Event Location: 814 E. University Blvd., Tucson, AZ 85719
Phone: 520-622-8613

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A concert by Domingo DeGrazia — who blends Spanish guitar passion with the flair of flamenco music. His music couples dynamic rhythms with vibrant Latin, salsa and rock drum beats — at the Summer Jazz Concert Series in Geronimo Plaza at Main Gate Square… more

 

Garlic, Onion & Music Festival at Agua Linda Farm

June 07 – June 09, 2013

Event Location: 2643 E. Frontage Road, Amado, AZ 85645
Phone: 520-398-3218

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Enjoy tasty food, live music and more at Agua Linda Farm’s annual festival to celebrate the harvest of garlic and onions grown on site in Amado, south of Tucson, at the 6th Annual Garlic, Onion & Music Festival at Agua Linda Farm. Come celebrate the harvest! Sweet onions and savory garlic, fresh from the farm will be ready for you to stock up on in our farm store! Good food to eat, live music and fun! It is cooler down here than in Tucson or Phoenix and this event is in the evening – so don’t let the summer heat keep you inside!

 

2nd Saturdays Downtown

June 08, 2013

Event Location: 110 E. Pennington St., Tucson, AZ 85701
Visit Website

Downtown Tucson will be alive with street performers, food, live music, many new vendors and promenade strollers for the June 8 “2nd Saturdays Downtown.” 2ND Saturdays fills Congress St. from Toole Ave. to Church Ave. with family friendly activities for all ages… more

 

Moonlight Madness Tours

June 08, 2013

Event Location: Titan Missile Museum, 1580 W. Duval Mine Rd., Green Valley, AZ 85614
Phone: 520-625-7736 – reservations required

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Beat the heat and tour the Titan Missile Museum by the light of the full moon! Special activities for the kids include launching seltzer rockets, sampling space food and taking the astronaut test. Fun for the whole family on the second Saturday night of the month, June-September

 

Splash! at La Encantada

June 08, 2013

Event Location: La Encantada Shopping Mall, 2905 E. Skyline Dr., Ste. 279, Tucson, AZ 85718
Phone: 520-797-3959

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Southern Arizona Arts and Cultural Alliance hosts an evening of fashion, music, creative food and cocktails from local restaurants, with local artists creating paintings onsite for auction or sale.  All proceeds go to support arts education programs in local schools, at La Encantada Shopping Mall.

 

FC Tucson vs Fresno Fuego

June 08, 2013

Event Location: Kino Sports Complex, Tucson, AZ 85713
Phone: 520-434-1011

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FC Tucson semi-pro soccer team plays against Fresno Fuego FC for an evening of fun at Kino Sports Complex.

 

Natural Seductions

Through June 08, 2013

Event Location: Etherton Gallery, 135 S. 6th Ave., Tucson, AZ 85701-
Phone: 520-624-7370

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Three of the most accomplished landscape painters of the Southwest come together in Natural Seductions to transform Etherton Gallery into a lush wonderland. This exhibition showcases Jim Waid’s vibrating, abstract canvases and hand-colored prints, sourced from the Sonoran Desert; the densely abundant foliage inspired by travel to exotic locales in Jane Abrams’ paintings; and the intimately scaled, stylized topographies sprung from Robert D. Cocke’s fertile imagination. Tucson painter Jim Waid is represented in over 40 major public collections including the Metropolitan Museum of Art in New York and is the recipient of the 2013 Arizona Governor’s Art Award. The exhibition will run through June 8.

 

Music Under the Stars: Tucson Pops Concert

June 09, 2013

Event Location: Reid Park, 900 S. Randolph Way, Tucson, AZ 85716
Phone: 520-722-5853

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The Tucson Pops Orchestra, led by Music Director and Conductor Laszlo Veres, perform under the stars  at the Reid Park band shell.

 

Primavera Cooks! at Lodge on the Desert

June 12, 2013

Event Location: Lodge on the Desert, 306 N. Alvernon Way, Tucson, AZ 85711
Phone: Reservations: 520- 308-3104

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Lodge on the Desert hosts a multi-course gourmet wine dinner prepared with help from apprentice chefs and sommeliers to raise funds to support services for Tucson’s homeless and working poor.

 

Monsoon Awareness Safety Fair

June 13, 2013

Event Location: Park Place Mall, 5870 E. Broadway Blvd., Tucson, AZ 85711
Phone: 520-747-7575

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Local safety organizations — Tucson Electric Power, VAISALA, the American Red Cross, U.S. Forest Service, Pima County Regional Flood Control District, Southern Arizona Rescue Association, and fire departments — will participate in a safety fair, at Park Place Mall.

 

Oro Valley Concert Series: Greg Spivey Band

June 13, 2013

Event Location: Oro Valley Marketplace, 12155 N. Oracle Rd., Oro Valley, AZ 85737
Phone: 520-797-3959

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Southern Arizona Arts & Cultural Alliance presents a concert of current and classic country and rock-and-roll music at Oro Valley Marketplace.

 

Park Place Guitar Festival

June 14, 2013 – June 15, 2013

Event Location: Park Place Mall, 5870 E. Broadway Blvd., Tucson, AZ 85711
Phone: 520-797-3959

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Southern Arizona Arts and Cultural Alliance presents a festival with live guitar performances and jam sessions, vendors and exhibits, guitart and kids zone at Park Place Mall.

 

Bisbee Pride Weekend

June 14, 2013 – June 16, 2013

Event Location: 11 Lowell Avenue, Bisbee, AZ 85603
Phone: 520-366-8878, (520) 432-2216

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Bisbee Pride’s fun-filled GLBT pride celebration includes a street fair, Miner’s and Madame’s Street Dance, ghost and walking tours, golf tournament, pool party, and pub crawl in the artsy former mining town.

 

Tucson Padres vs. Reno Aces, Father’s Day Game and Fireworks Spectacular

June 14, 2013 – June 17, 2013

Event Location: Kino Stadium, 2500 E. Ajo Way, Tucson, AZ 85713
Phone: 520-434-1367

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The Tucson Padres minor league baseball team takes on the Reno Aces at Kino Stadium.  Frosty Friday June 14 with $2 beer, margaritas, soft drinks and tacos.  Post-game Fireworks Spectacular Saturday, Jun 15, presented By GIANT Convenience Stores, Western Refining, Tyson Any’tizers.  Father’s day celebration Sunday, Jun 16.  Also Military Appreciation & Bark in the Park, presented By Chase.  All active military members get free admission. Bring your dog to the ballpark. 4-Pack Monday Jun 17.  Gates open 6:00 p.m.

 

Pat Benatar & Neil Giraldo with Cheap Trick

June 16, 2013

Event Location: AVA Amphitheater, 5655 W. Valencia Rd., Tucson, AZ 85757
Phone: 1-800-344-9435

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Casino del Sol presents in concert Pat Benatar, and special guest Neil Giralda with ‘Cheap Trick’, at AVA Amphitheater.

 

Tucson Padres vs. Las Vegas 51s

June 18, 2013 – June 21, 2013

Event Location: Kino Stadium, 2500 E. Ajo Way, Tucson, AZ 85713
Phone: 520-434-1367

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Eegee’s Free Ticket Tuesday, Jun 18.  Pick up free tickets to any Tuesday game at your local eegee’s location.  Weiner Wednesdays Jun 19, enjoy $1 hot dogs, all night long. It’s also Social Media Night. Go to the Tucson Padres Facebook page to see this week’s great offer. Thirsty Thursday, Jun 20. ZOOperstars! appearance on Friday, Jun 21, presented by Express Locations.  Gates open at 6:00.

 

Sabino Canyon Evening Rides

June 19, 2013 – June 21, 2013

Event Location: 5900 N. Sabino Canyon Rd., Tucson, AZ 85750
Phone: 520-749-2327

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Experience Sabino Canyon — Riparian wonderland in Coronado National Forest — at night aboard a tram. Night is a special time when desert creatures emerge from daytime siestas to prowl around the cool desert floor, and the moon gently illuminates the silhouettes of stately saguaro cacti. During April-June and September-November, Sabino Canyon Tours offers evening rides three nights per month.

 

Twilight Third Thursdays: Jenny Day & Tesoro

June 20, 2013

Event Location: Tucson Botanical Gardens, 2150 N. Alvernon Way, Tucson, AZ 85712
Phone: 520-326-9686 ext. 10

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The Tucson Botanical Gardens hosts an evening of glorious visuals and vocals at twilight every third Thursday, June 20, July 18, August 15, and September 19. June 20 program features painter Jenny Day, These trace remains; a concert by Tesoro, flamenco and Latin jazz rhythms, named Best Latin Band at the TAMMIES (Tucson Area Music Awards) in 2013.

 

Ringling Bros. and Barnum & Bailey Circus

June 20, 2013 – June 23, 2013

Event Location: Tucson Convention Center, 260 S. Church Ave., Tucson, AZ 85701
Phone: 1-800-745-3000

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The all-new surge of circus entertainment from Ringling Bros. and Barnum & Bailey has breathtaking dare-devilry, superhuman stunts, and never-before-seen performances at TCC Arena.

 

Summer Jazz Concerts at Main Gate: Real Tears

June 21, 2013

Event Location: 814 E. University Blvd., Tucson, AZ 85719
Phone: 520-797-3959

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Jazz fusion concert featuring Real Tears, a Tucson band performing a contemporary repertoire of jazz, blues, and R&B, at the Summer Jazz Concert Series in Geronimo Plaza at Main Gate Square, generally every other Friday night. The band is comprised of seasoned Tucson musicians Jose-Luis Sandoval (saxophones), Lew Lepley (keyboards, vocals), Tom Galarneau (bassist, vocalist), Ed Durazo (drummer) and will be joined by and featuring percussionist extraordinaire and international recording artist Miguel Bazemore. more

 

Salute to the Buffalo Soldiers

June 21, 2013 – June 23, 2013

Event Location: 326 E. Allen St., Tombstone, AZ 85638
Phone: 520-457-3511

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Celebration includes street entertainment, a parade, car show, the Buffalo Soldiers Parade down historic Allen Street, and other activities in Tombstone, AZ.

 

Night Wings at Pima Air & Space Museum

June 22, 2013

Event Location: Pima Air & Space Museum, 6000 E. Valencia Rd., Tucson, AZ 85756
Phone: 520-574-0462

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Pima Air & Space Museum hosts tram rides until sundown; a walking tour of indoor hangars; hands-on activities for kids.  The Flight Grill will be open for dinner.  8:00 pm last admission.

 

Cyndi Lauper at Fox Tucson Theatre

June 23, 2013

Event Location: 17 W. Congress, Tucson, AZ 85701
Phone: 520-547-3040

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Fox Tucson Theatre presents the ‘Still So Unusual Tour’ with Grammy Award-winner Cyndi Lauper.

 

Sun-Day on the Solstice

June 23, 2013

Event Location: Kitt Peak National Observatory

Phone: Call (520) 318-8726 to register

Visit Website

Kitt Peak National Observatory provides tours of the world’s largest solar telescope with observation of the sun and hands-on activities (registration required). Become a “Human Sundial” and more. A $20 non refundable deposit is required if not canceled prior to 48 hrs. State Route 86 (Ajo Way)/Junction 386, Tucson, AZ 85726

 

Lola Alvarez Bravo and the Photography of an Era

Through June 23, 2013

Event Location: 1030 North Olive Road, Tucson, AZ 85721
Phone: 520-621-7968

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The current exhibition at the UA Center for Creative Photography — Lola Alvarez Bravo: The Photography of an Era — sheds new light on one of Mexico’s most important photographers. Originally organized by the Diego Rivera Studio Museum in Mexico City, along with the National Council for Culture and the Arts / National Institute of Fine Arts, this traveling exhibition presents a selection of fine prints from the González Rendón Archive, a recently discovered body of materials that encompass the long arc of Lola’s career.  This exhibition runs through June 23.

 

El Dia De San Juan Festival

June 24, 2013

Event Location: 100 S. Avenida Del Convento, Tucson, AZ 85745

One of Tucson’s traditional summer events marks the day the monsoon rains start to build. The celebration honors St. John the Baptist (patron saint of water), and features a traditional procession and the blessing of an altar. The public is welcome to join in the procession. There is the famous charreada (Mexican rodeo), mariachis, folklorico dancers, and live music. Charros and escaramuzas will perform on horseback. There will also be games and activities for children and families; booths and tables offering information on services available to the public, and food and refreshments on sale. Staged on the corner of Congress Street and Avenida del Convento at the Mercado San Agustin.

 

Summer Safari Nights: Reid Park Zoo

Through July 12, 2013

Event Location: 1100 S. Randolph Way, Tucson, AZ 85716
Phone: 520-881-4753

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Enjoy viewing your favorite animals, and enjoy playing games, making crafts and more at Reid Park Zoo on summer Friday evenings through July 12.

 

DeGrazia Watercolors

Through July 31, 2013

Event Location: 6300 N. Swan Road, Tucson, AZ 85718
Phone: 520-299-99191

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Artist Ted DeGrazia primarily used watercolors for sketching, illustration, fabric design, and studies for oil paintings but for several years he focused on them as a serious art form of their own. This selection of watercolors from the early 1950s features DeGrazia’s bold brushwork, vivid colors, and beautiful spreading patterns created with wet-on-wet painting techniques.

 

Cinema La Placita: Movies Under the Stars

Through August 29, 2013

Event Location: 110 S. Church Ave., Tucson, AZ 85701
Phone: 520-326-5282 (recorded information).

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On May 23, catch THE THRILL OF IT ALL (1963), starring James Garner and Doris Day at Cinema La Placita. This outdoor movie series screens classic domestic and international movies in the La Placita Village courtyard on Thursday evenings, May-October. Pull up a chair or spread a blanket and enjoy a movie with fresh popcorn under the stars.

 

Cool Summer Nights at Desert Museum

Through August 31, 2013

Event Location: 2021 North Kinney Road 85743, Tucson, AZ 85743
Phone: 520-883-2702

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Arizona-Sonora Desert Museum stays open after sundown on Saturday evenings all summer long as the Sonoran Desert’s nocturnal creatures come to life. Learn all about pollinating bats, stars in Tucson’s night sky, lightning photography, fluorescent minerals, kissing bugs, and more. Enjoy serenade of Native American flutes and more. To see a list of each night’s different themes and activities, check out the Summer Saturday Evenings schedule on desertmuseum.org. This special programming begins at 6 p.m.

 

Science Sundays at Children’s Museum Tucson

Through September 01, 2013

Event Location: 200 S. 6th Ave., Tucson, AZ 85701
Phone: 520-792-9985

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Fun hands-on science-related activities for kids and their families, featuring specials guests from Tucson’s preeminent science community, and discount admission, every Sunday at the Children’s Museum Tucson, May 26-September 1.

 

SkyNights at Mount Lemmon SkyCenter

Through September 02, 2013

Event Location: Mt. Lemmon, AZ
Phone: 520-626-8122

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Explore the night skies from the summit of Mount Lemmon using the Arizona’s largest public telescope during a 5 hour program. View spectacular sunsets and atmospheric phenomenon.  Reservations required.

 

Mount Lemmon Sky Ride

Through September 02, 2013

Event Location: 10300 Ski Run Rd., Mt. Lemmon, AZ 85619
Phone: 520-626-8122 (9:00 am to 4:00 pm MST)

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The Mt. Lemmon Ski Valley ski lift is open as a Sky Ride, Thursdays through Mondays, during summer. The Sky Ride to the summit and back takes about one hour, and travels from 8,200 feet in elevation to 9,100 feet in elevation. Watch for wildlife and summer birds. Mt. Lemmon Ski Valley is the southernmost ski area in the United States, and, compared with the Tucson valley, temperatures here are 30º cooler in the aspen and Ponderosa pine forest.

Mt. Lemmon Ski Valley is a small enclave of shops with the Iron Door restaurant, the Miner’s Sweet Tooth café selling homemade cookies and fudge, Grub Stake patio café, and the Motherlode Gift Shop. The Sky Ride is located a 30-mile drive north of central Tucson, on the slopes of Mount Lemmon in the Coronado National Forest.

 

Chico Macmurtrie and Ken Shorr Exhibitions at MOCA

Through September 29, 2013

Event Location: 265 S. Church Ave., Tucson, AZ 85701
Phone: 520-624-5019

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The summer exhibitions at Tucson’s Museum of Contemporary Art (MOCA) include Chico MacMurtrie’s Chrysalis, the most recent installation of inflatable architectural structures using robotics and innovative technology, and Ken Shorr’s Action Through Redaction, which chronicles the artist’s forays into the dark psyche of corporate and government bureaucratic culture using photography, film, video, installation, and sculpture. The exhibitions will run through September 30.

Reptile Ramble

Through October 25, 2013

Event Location: Tohono Chul Park, 7366 N. Paseo del Norte, Tucson, AZ 85704
Phone: 520-742-6455

Visit Website

Tohono Chul’s Reptile wranglers, Tom McDonald and Ed Moll, have rounded up quite a cast of our scaly, slithery and shelled locals this year on Fridays at 10 through October 25 at the Overlook at Tohono Chul.

Tucson #8 Among Most Bikeable Large US Cities

Wednesday, May 15th, 2013

Walk Score released its 2013 ranking of Most Bikeable Large US cities, Tucson is ranked #8 with a score of 64.1! Portland, Oregon nabbed the #1 spot, beating out San Francisco. The ranking focused on cities with 500,000 or more residents. 

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Top 10 Most Bikeable Large U.S. Cities

1. Portland (Bike Score: 70.3)

2. San Francisco (Bike Score: 70.0)

3. Denver (Bike Score: 69.5)

4. Philadelphia (Bike Score: 68.4)

5. Boston (Bike Score: 67.8)

6. Washington D.C. (Bike Score: 65.3)

7. Seattle (Bike Score: 64.1)

8. Tucson (Bike Score: 64.1)

9. New York (Bike Score: 62.3)

10. Chicago (Bike Score: 61.5)

Note: to keep rankings apples-to-apples the list above only includes cities with 500,000 or more residents.

 

Across the U.S. bicycle commuting grew 47% between 2000 and 2011. However, in cities that are making investments in bicycle infrastructure and education (which includes all of the Top 10 Bike Score cities listed above), bicycle commuting has grown 80% over the same period. This trend is leading a growing number of multi-family developers to build bike-friendly housing with secure storage spaces for bicycles and even putting repair shops in the buildings.

 

Bike Score is compiled from a data set that includes bike infrastructure, hilly terrain, number of bikers on streets and more. Bike Score is now available for over 100 U.S. cities.

 

Television production continues to boost local economy

Tuesday, April 30th, 2013

Seven reality television productions have filmed in the Tucson region since February, whose estimated economic impact totals more than $1.3 million, according to the Tucson Film Office. Despite SB 1242, the Multimedia Production Tax Incentives Bill, stalling in the state legislature last month, the business of television production remains consistent.

 

“Because Arizona lacks a statewide film and television production incentive, we are losing millions of dollars to the 35+ states who do offer incentives. It has become nearly impossible to attract studio feature films to our state,” said Shelli Hall, director of the Tucson Film Office. “Right now we are capitalizing on the reality television shows and commercial productions that aren’t dependent on incentives.”

 

Bravo’s Real Housewives of New Jersey‘s five day shoot at Miraval Resort generated $670,000 EEI. SyFy Channel’s Ghost Hunters filmed in the Tucson area for two weeks and generated $668,000 EEI. The five other shows on location were Baggage Battles (Travel Channel),  Deadly Women (Investigation Discovery), Fringe Benefits and The Aviators (both PBS) and a BBC documentary about jet engines in the Cold War.

 

From July 2011 to June 2012, the Tucson Film Office facilitated more than 60 projects that added up to thousands of hotel room nights and almost $6 million in direct expenditures in the Tucson region, which resulted in $8.9 million in EEI. Of that, 40 percent came from TV commercials, including two that ran during Super Bowl XLVI. Another 40 percent came from reality television shows, including multiple episodes on the Food Network’s Chopped, TNT’s The Great Escape and single episodes of programs for Discovery, National Geographic, A&E and BBC. The remaining 20 percent was an eclectic mix of documentaries, music videos, short films and print catalog shoots. 

 

The Tucson Film Office, a division of the Metropolitan Tucson Convention & Visitors Bureau, is responsible for marketing Tucson and Southern Arizona as an ideal location for film, television, and commercial advertising production. filmtucson.comThe mission of Visit Tucson is to drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson and Southern Arizona. visittucson.org.

 

Renewed Publication Promotes Tucson’s Urban Core

Wednesday, April 24th, 2013

DDT-Cover

Promoting Tucson’s urban core through collaboration and partnership, Uniquely Tucson – Destination Downtown is a 16-page publication that features locally-owned businesses, heritage destinations, attractions, and historical buildings located along the Sun Link Modern Streetcar route.

 

This powerful marketing piece for downtown, 4th Avenue, and Main Gate represents real collaboration between Visit Tucson and Santa Cruz Valley Heritage Alliance, with supporting sponsors that include Downtown Tucson Partnership, the Tucson Historic Preservation OfficePima County Historical Commission, and Parkwise.

 

Not only is the publication distributed at the Tucson Visitor Center, 100,000 copies have been inserted into Tucson Guide2013 Visit Tucson Official Travel Guide, and in Caliente to encourage increased patronage downtown.

 

Smartphone users can now explore businesses and special events throughout the downtown area using the new mobile-optimized site. UniquelyTucson.com features an interactive map and search capability to explore 176 historic buildings and nearly 200 locally-owned businesses and heritage destinations.

 

New brand image for Tucson region

Wednesday, April 17th, 2013

Tucson Visitors Bureau, the leader in destination marketing in Tucson and southern Arizona, teams with MMGY Global to re-brand region 

 

At the end of last year, the Metropolitan Tucson Convention & Visitors Bureau issued a request for proposals to re-brand Tucson and southern Arizona as a prime visitor destination and enhance the region’s presence within the global tourism market.

 

A committee comprised of local tourism, sports, economic development and marketing industry professionals reviewed 16 proposals submitted by agencies from across the country, including several from Tucson and southern Arizona.

 

“Essentially, the selection committee worked with us to find a company that can help us define Tucson and Southern Arizona’s top tourism-related attributes and package and deliver those elements in a compelling manner to our targeted customers,” said Brent DeRaad, MTCVB president and CEO.

 

MMGY Global, an internationally recognized leader in destination marketing, was unanimously selected to be the MTCVB’s agency of choice to lead the creation of a comprehensive brand positioning strategy for the destination. MMGY Global will employ a branding process grounded in proprietary consumer research. Insights into the habits and preferences of potential visitors will then help shape a brand for the destination that not only distinguishes Tucson from its competitors, but also connects with and inspires its target audience.

 

“The findings from both the in-market and out-of-market research that MMGY has presented to our partners and community leaders are critical to us in creating a brand foundation and position statement for the region that is believable among our stakeholders,” said Allison Cooper, MTCVB vice president of marketing.  “That is, the brand’s promise, essence, values and voice – can be clearly articulated and delivered in the visitor experience – and owned by all of us as a destination.”

 

The MTCVB is spending the first half of 2013 working with MMGY Global to incorporate consumer research and stakeholder input into a brand architecture for Tucson and Southern Arizona from which new advertising, positioning and messaging will be developed and incorporated into all aspects of the bureau’s marketing, promotion and sales programs. The extensive re-branding process will be completed in June, at which time the MTCVB will officially announce its name change to Visit Tucson and debut new marketing materials, including a new logo.

 

Regionalism and a unified voice for the destination have been recurring themes throughout the branding process.

 

“It is nice to see the collaboration,” said Rick Neter, director of marketing at Biosphere 2 and University of Arizona’s College of Science. “A lot of people are coming together with the goal of moving the community forward.”

 

Tourism in Tucson and southern Arizona is a $2.4 billion dollar industry. The habits of the American leisure traveler greatly contribute to tourism’s overall economic impact. In a subset of the 2013 Portrait of American Travelers, a national survey of more than 2,500 adults who have traveled within the last year, that tracks the emerging travel habits, preferences and intentions of American leisure travelers, MMGY Global revealed an in-depth look at the travel tendencies and influences of the American traveler as they pertain to the Tucson region.

 

“Tucson is the first destination to receive a subset analysis from this year’s study,” said Steve Cohen, MMGY Global vice president of insights. “MMGY is utilizing data from our 2013 Portrait of American Travelers to assist in crafting a new destination brand for the Tucson region, we are excited to provide this information for such a valued partner.”

 

Inspiring people to go places, MMGY Global helps travel companies grow revenue by motivating their customers, creating progressive marketing strategies based on research and applying the insights to measureable brand and channel marketing plans. Their portfolio includes The Beaches of Ft. Myers and Sanibel, Walt Disney Parks & Resorts, Mexico Tourist Board and the Colorado Tourism Office. The mission of the MTCVB is to drive and enhance the economic prosperity of Tucson and southern Arizona through tourism by promoting, selling and marketing the region for leisure, meetings, conventions, amateur sports and film production.

 

Tucson branding process to date:

September 2012

  • MTCVB issues nationwide request for proposals to re-brand the region as a prime visitor destination.

October 2012

  • Selection committee reviews 16 proposals from top marketing agencies across the country, including Tucson and southern Arizona

November 2012

  • Proposals narrowed to five, agencies invited to Tucson to make final presentation to selection committee

December 2012

  • Committee unanimously selects MMGY Global to lead the creation of a comprehensive brand strategy for the destination

January 2013

  • MMGY Global is officially awarded the MTCVB contract
  • MMGY Global returns to Tucson to conduct key stakeholder interviews and gather community input through town hall forums
  • MMGY Global presents the process by which the research and brand will be developed to partners and stakeholders at the MTCVB Open House event

February 2013

  • MMGY Global gathers research through focus groups comprised of potential visitors in Tucson’s key markets of Chicago and Denver

March 2013

April 2013

  • MMGY Global presents to a group of MTCVB partners and stakeholders, a subset of the 2013 Portrait of American Travelers that specifically relates to Tucson and southern Arizona
  • MMGY Global presents key findings from the interviews conducted in Chicago and Denver
  • MMGY Global presents Brand Architecture, an overview of the process the agency has followed to develop a strong brand for Tucson

May 2013

June 2013

  • MMGY Global and MTCVB will present the new brand, logo, marketing materials at the JW Marriott Starr Pass Resort on June 13
  • MTCVB will officially become Visit Tucson

 

 

Explore Tucson’s “Small Wonders” Courtesy of Local First Arizona

Thursday, March 21st, 2013

The Tucson Small Wonders Map features a collection of more than 60 local, independent businesses and attractions, including fine restaurants, cafés, boutiques, housewares stores, and art galleries.

The CD-sized, full-color map is designed to help visitors and locals find one-of-a-kind places to eat and shop and do fun things. The map’s boundaries cover a walk-able area from Mercado San Agustin on the west side of downtown, through the downtown arts districts, and along 4th Avenue to Main Gate Square near the University of Arizona.

More than 50,000 complimentary copies of the Tucson Small Wonders Map have been printed and are being distributed across Arizona. For a uniquely Tucson experience, visit localfirstaz.com/small-wonders/tucson.

Best in Mexican Cinema – 2013 Tucson Cine Mexico

Friday, March 8th, 2013

An exciting generation of young filmmakers is drastically changing how Mexicans see and represent themselves on the big screen, and challenging traditional notions of Mexican culture and identity.

A festival of works by Mexican producers and directors, especially newcomers to the international film scene, will be featured exclusively at the eighth annual Tucson Cine Mexico, March 20-24.

All screenings will be Arizona premieres, and the closing night film, documentary Teatro Penitenciario-Libertad Desde la Sombra, about penitentiary theater in Mexico, will be a United States premiere.

The festival is free and open to the public, and all films are in Spanish with English subtitles. A complete guide can be found at TucsonCineMexico.org.

Tucson Festival of Books, fourth largest literary festival in the country

Tuesday, March 5th, 2013

The 2013 Tucson Festival of Books, March 9-10, promises to be another best seller with 400+ authors, 275 exhibitors, and hundreds of presentations, panel discussions, and book signings.

 

Participants include such best-selling authors as Diana Gabaldon, Jodi Picoult, and John Sayles as well as children/youth authors Susan Lowell, Conrad Storad, R.L. Stine. To mark this free event’s fifth year, two programs have been launched that recognize and develop great writing: the Tucson Festival of Books Literary Awards writing competition and Masters Workshop. Details, including a full list of attending authors, are available on TucsonFestivalofBooks.org.

 

Get social! Follow Festival of Books on Facebook & Twitter.

 

 

Tucson has been named one of the Top 10 Spring Break Destinations for Families

Friday, March 1st, 2013

 

Tucson has been named one of the Top 10 Spring Break Destinations for Families 2013 by Livability.com, a national website that highlights more than 500 of America’s best places to live and visit. 

The list is the second installment of an annual listing of America’s top spring break destinations and features communities that offer families a budget-conscious, amenities-rich vacation that can be enjoyed over the course of a few days. To narrow down the list, Livability.com editors looked at cities with plenty of parks, green spaces and outdoor recreation opportunities as well as family-friendly attractions, such as zoos, aquariums, amusement parks and museums.

Tucson was chosen because it offers families a host of activities for all age groups – both indoors and out – as well as a number of other travel amenities for families, such as hotels with pools, vacation deals and kid-friendly restaurants.  Read more here.


Top 10 Spring Break Destinations for Families 2013
1. Santa Cruz, CA
2. Tucson, AZ
3. Portland, OR
4. Omaha, NE
5. Indianapolis, IN
6. Birmingham, AL
7. Charlotte, NC
8. Tulsa, OK
9. Boise, ID
10. Cincinnati, OH