Arizona Wildcats value Twitter … but they know everyone is watching
Wednesday, February 23rd, 2011
Arizona athletic director Greg Byrne often keeps his hands free in order to use Twitter.
Photo by Mark Evans, TucsonCitizen.com
Twice in the past couple of months, Arizona athletic director Greg Byrne has released Wildcats football news on Twitter — announcing that Robert Anae was the new offensive line coach and making public that secondary coach Duane Akina was leaving to go back to Texas.
Welcome to the media’s new world.
Byrne, who spoke Wednesday morning on a panel discussion for the College Sports Information Directors of America, said he was initially skeptical of the value of Twitter. He has, however, become a convert, even if his two most high-profile coaches — football coach Mike Stoops and men’s basketball coach Sean Miller — have not.
(You can read the full transcript of the panel discussion at CoSida.com)
Byrne uses Twitter to break news, to inform on events, to give away tickets and to reveal a bit of a personal side. He also has to devote athletic department resources in the compliance office to monitor the activities of Arizona athletes in social media.







