It’s not a bad thing for your football program to be talked about in mid-June.
The Arizona Wildcats managed that Monday with the release of a video entitled Hard Edge, featuring Rich Rodriguez and his coaching staff in Western garb at Old Tucson Studios. Naturally, the program posted the video at high noon.
The media quickly responded.
The 159-second video was mentioned on, among many other sites, CBSSports.com, Deadspin.com, the Orlando Sentinel, the Big Ten Network, the Detroit Free Press — which pondered, “It really is a wonder that Rich Rodriguez didn’t fit in in Ann Arbor” — and had so many more mentions on Twitter, including from Grantland.com, so this thing managed to find most sports corners of the web.
Just as with those prototype logo facemasks from earlier this month, Arizona football has people talking once again. As of midnight, the video had nearly 20,000 views on YouTube.