University of Phoenix will pay Arizona Cardinals for stadium name
by The Arizona Republic on Sep. 27, 2006, under Local, Special, SportsThe University of Phoenix, the nation’s largest private university, will pay $154.5 million over 20 years for the right to put its name on the Arizona Cardinals’ new stadium in Glendale, team officials said Tuesday.
The naming-rights deal is the first sports-marketing venture for Apollo Group Inc., the University of Phoenix’s parent company, said Apollo President Brian Mueller, and is part of a major new branding campaign for the school.
“We are thrilled,” Michael Bidwill, the Cardinals’ vice president and general counsel said in a statement. “The new home of the Arizona Cardinals is distinctly Arizona, and so is our stadium partner.”
