Spain moving up in winemakingby The Associated Press on Jul. 10, 2008, under Nation/World, Taste
PARIS – France will lose its spot as the world’s largest wine producer to Spain unless it can shake some of its outmoded traditions and boost sales to younger drinkers, a research group says.
Screw tops, boxed wines, easy-to-understand labels and sophisticated marketing – innovations pioneered by countries like Australia and South Africa – have helped global competitors elbow in on France’s market share, according the Credoc research group. It said Spain has adapted to the new trends but France has lagged.