PARIS – France will lose its spot as the world’s largest wine producer to Spain unless it can shake some of its outmoded traditions and boost sales to younger drinkers, a research group says.

Screw tops, boxed wines, easy-to-understand labels and sophisticated marketing – innovations pioneered by countries like Australia and South Africa – have helped global competitors elbow in on France’s market share, according the Credoc research group. It said Spain has adapted to the new trends but France has lagged.

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