CINCINNATI – “Bailout” was the magic word as Domino’s had to give away thousands of free pizzas because someone stumbled on an online promotion the company scrapped.
Domino’s Pizza Inc. spokesman Tim McIntyre said Wednesday that the company prepared an Internet coupon for an ad campaign that was considered in December but not approved.
He says someone apparently typed “bailout” into a Domino’s promo code window and found it was good for a free medium pizza.
Word about the code spread quickly Monday night on the Web and 11,000 free pizzas were delivered before it was deactivated Tuesday morning.
Cincinnati-area franchise owner John Glass says his 14 stores gave away more than 600 pies, but that Domino’s promised to reimburse him.