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The big debate: ASUA concert loses $1M

‘They are learning the new economic model . . . hold more concerts to SPEND their way out of debt. Maybe . . . they’ll qualify for bailout money.’ – harley cleanslate

The story: The Last Smash Platinum Bash was a $1 million bust for the Associated Students of the University of Arizona, costing $1.4 million to stage but bringing in only $503,000.

Your take: ASUA’s plan was pathetic, mixing a hip-hop artist with a pop star during a recession and as students study for finals.

“Leave this sort of stuff to the pros and stop playing with other people’s money,” advises rhinox1. “I’ve been doing events for a decade and the first thing I ever tell anyone who wants to get into this business is, ‘How much can you afford to lose in one night?’ ”

As for bringing in hip-hop star Jay-Z, says 3807, “market was for college students, not mini wannabe gangbangers!”

Notes 2865, “Tucson is a small market and unless there is something staged that can get the entire town to show up, UA stadium is too big a venue.”

The musical mix was bad too, notes 520ozees. “Easily a few thousand more out here in Tucson chose not to go because of the ridiculous mix of genres. The Kanye West concert was a success, or at least broke even, because the lineup was consistent.”

And 2160 suggests the UA students aren’t learning much in college: “These are the leaders of the future? what a waste of time and money . . . !”

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For all of the stories that were archived by the Tucson Citizen newspaper's library in a digital archive between 1993 and 2009, go to Morgue Part 2

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