ABC Music Lounge: No cocktails, but nonstop musicby Lynn Elber on May. 14, 2009, under Calendar
LOS ANGELES – Cocktails won’t be served, but ABC says a new online “music lounge” will offer a full menu of songs and artists featured on its shows.
The virtual ABC Music Lounge is aimed at making the most of the tunes included on “Grey’s Anatomy,” “Desperate Housewives” and other programs, the network said Thursday.
The Web site offers a streaming “radio station” playing 200-plus singers and bands whose songs have been heard on ABC, Web pages for featured artists and a link for online song purchases.
Music videos, exclusive performance footage and interviews with artists and show producers also are on the site.
“This is way to bring all the music of ABC into one place, to allow people to find and enjoy it,” said Michael Benson, ABC executive vice president for marketing.
Artists showcased on the new site include Adele, the Fray, Lenka, Anya Marina, Joshua Radin and Rilo Kiley.
ABC Music Lounge’s debut last week coincided with the 100th episode of “Grey’s Anatomy.” To mark the occasion, the Web site offered a retrospective of the music featured throughout the drama’s run.
Other TV networks highlight on-air music on their Web sites, but ABC said its goal is to offer the most “robust” destination. The Music Lounge is another measure of the growing importance of television to the music industry, ABC executives said.
“There’s been so much talk about CD sales declining. That doesn’t mean the use of music and demand for music is declining,” said Peter DiCecco, ABC senior vice president of business and legal affairs for music. “People always want a venue to find music. TV is that venue.”