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DQ poll finds dining out not getting cold shoulder

Citizen Staff Writer
From the blog

Harris Interactive has released the results of a survey administered on behalf of Dairy Queen.

The skinny:

• 46 percent of respondents are eating out at restaurants, “about the same or more” as they did one year ago.

• 89 percent said that when dining out, they would take advantage of discounts including value meals, coupons, membership programs, etc.

• 71 percent said price and menu variety were the most important factors in determining their choice of restaurant.

• 66 percent said the Buster Bar is one heck of a lot smaller than it used to be.

I made up that last one.

The nationwide survey of 2,852 U.S. adults was conducted March 5-9.


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